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With Saturn, G.M. Failed a Makeover
Thursday, December 04, 2008
The New York Times -- General Motors has promised Congress that it can recreate itself as a different kind of car company — smaller, with a more cooperative relationship with its union, and a lineup of fuel-efficient cars to compete with the best of the foreign brands.

At least G.M. knows how difficult the challenge will be.

A quarter-century ago, G.M. started Project Saturn with the same goals. And it worked, for a time. Saturn owners, including many who traded in their Hondas and Toyotas to own the first models in 1990, became cheerleaders for the division’s customer-friendly approach, while the United Automobile Workers union gave up many of its traditional restrictions to help Saturn succeed.


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JT
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Message Posted: 12/4/2008 7:08:08 AM  Ignore JT Report Abuse
Thursday, December 04, 2008
The New York Times -- General Motors has promised Congress that it can recreate itself as a different kind of car company — smaller, with a more cooperative relationship with its union, and a lineup of fuel-efficient cars to compete with the best of the foreign brands.

At least G.M. knows how difficult the challenge will be.

A quarter-century ago, G.M. started Project Saturn with the same goals. And it worked, for a time. Saturn owners, including many who traded in their Hondas and Toyotas to own the first models in 1990, became cheerleaders for the division’s customer-friendly approach, while the United Automobile Workers union gave up many of its traditional restrictions to help Saturn succeed.

Visit The New York Times for full article
REPLIES (newest first)
4eyedstang
Sophomore Author
Atlanta

Posts:181
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Message Posted: 12/8/2008 10:31:26 AM  Ignore 4eyedstang Report Abuse
After GM cheats everyone out the success of the Saturn, they are going to market the Uranus..........
kcgrl1
Sophomore Author
Virginia

Posts:133
Points:38,850
Joined:Feb 2007
Message Posted: 12/8/2008 9:21:38 AM  Ignore kcgrl1 Report Abuse
I'll still stick with Toyota.Never been happier with a car.
JIM33
Champion Author
Ohio

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Points:461,470
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Message Posted: 12/7/2008 12:42:57 AM  Ignore JIM33 Report Abuse
It's funny how one day it's candy and the next day it's rocks.
misstweety
Champion Author
South Dakota

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Message Posted: 12/6/2008 5:19:50 PM  Ignore misstweety Report Abuse
I say, Let them crash
TuNnL
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Honolulu

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Message Posted: 12/6/2008 3:49:09 PM  Ignore TuNnL Report Abuse
On 12/5/2008 at 3:22 AM, WonderfulMI wrote:

>>> GM built Hummers because people wanted to drive something that they could not park. Do not blame the car companies for building stupid vehicles - they are what sold ... Most of the new vehicles sold were trucks and SUVs. Do not blame the car manufactures for pandering to our wishes. <<<

Do not make excuses for GM. They dragged their feet while Ford was smart — they built the Escape Hybrid ... a fuel-efficient SUV. The demand for Hummers were artificial. Consumers didn’t ask for them. The manufacturers were building them for the military and were motivated by greed. So they repackaged the Hummer and went on a multi-million$$$ blitz advertising campaign to PERSUADE Americans that they needed one.
coreymore1
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Texas

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Message Posted: 12/6/2008 6:38:32 AM  Ignore coreymore1 Report Abuse
a
coreymore1
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Texas

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Message Posted: 12/6/2008 6:37:09 AM  Ignore coreymore1 Report Abuse
cool
coreymore1
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Texas

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Message Posted: 12/6/2008 6:36:04 AM  Ignore coreymore1 Report Abuse
cool
coreymore1
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Texas

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Message Posted: 12/6/2008 6:34:59 AM  Ignore coreymore1 Report Abuse
cool
coreymore1
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Texas

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Message Posted: 12/6/2008 6:33:56 AM  Ignore coreymore1 Report Abuse
cool
coreymore1
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Texas

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Message Posted: 12/6/2008 6:31:58 AM  Ignore coreymore1 Report Abuse
cool
Krinshaw2
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New York

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Message Posted: 12/5/2008 8:31:44 AM  Ignore Krinshaw2 Report Abuse
They're going under? How will they survive on the Billions they made off of us already.Sarcasm ?
I say, Let them crash.
jcVA
All-Star Author
Virginia Beach

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Message Posted: 12/5/2008 7:48:33 AM  Ignore jcVA Report Abuse
so the big babies wont quit till they get their wittle way
cdaisey
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Maine

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Message Posted: 12/5/2008 7:27:35 AM  Ignore cdaisey Report Abuse
For better reasons let them fold, research on greener then build up to the market, close imports, pull OUR country together, it will be hard, but what else? the same old same NO Way. WE need to climb out of the box we've been in for too long.
Sublimity
Rookie Author
Oregon

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Message Posted: 12/5/2008 7:16:28 AM  Ignore Sublimity Report Abuse
Toyota and other foreign auto makers make their cars in the US to escape tariffs (they dont care about creating jobs here). When we buy foreign cars made here in the US, the profits from those vehicles return to Japan/Korea etc. At least when you buy an American made car you support our families and our futures (with family wage jobs). If you want to know why our country is in such a mess, just look in your own driveway!

I support using the 25 billion already earmarked for the big three (to build greener vehicles) to use for their bailout, with strings attached to make sure that they focus more of their engineering prowess on developing industry leading alternative fuel cars. Then the US and not foreign car companies will lead the world in alternative fuels and greener cars,and we can turn this country around.
doobrah
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Virginia Beach

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Message Posted: 12/5/2008 7:08:36 AM  Ignore doobrah Report Abuse
So what took so long to see the light? Now that GM is at death's door, it's ready to change?
4eyedstang
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Atlanta

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Message Posted: 12/5/2008 7:08:03 AM  Ignore 4eyedstang Report Abuse
The bailout will not be approved; GM Ford & Chrysler will all enter Chapter 11, and the Gettlefinger gang will be forced to find a real job.
I10Express
All-Star Author
San Antonio

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Message Posted: 12/5/2008 7:06:31 AM  Ignore I10Express Report Abuse
Average labor rates twice their competition. Continued pay for a pool of workers not working. No wonder they can't compete. The UAW is killing the golden goose for supper and demanding there be golden eggs tomorrow.
AZDaisy
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Arizona

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Message Posted: 12/5/2008 7:05:36 AM  Ignore AZDaisy Report Abuse
why wait till now. What have they been doing for last 30 years?
RochBear
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Minnesota

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Message Posted: 12/5/2008 7:05:06 AM  Ignore RochBear Report Abuse
A few years ago I read about a guy who was looking for a job. He got up, saved with a Norelco razor, .... got into his Honda, and drove around trying to find a job in the USA. He could not find one.

The problem was every last thing he used was Imported, and he wondered why he couldn't find a job.

This is still true. If you buy imported stuff, don't be surprised when you no longer have a job. And Toyota, and Honda ARE IMPORTS even if they are assembled in the USA, they are assembled with Foreign parts, and the profits go back to Japan. The profits, R&D, ... all are in Japan!
coreymore1
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Texas

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Message Posted: 12/5/2008 7:03:38 AM  Ignore coreymore1 Report Abuse
cool
cdaisey
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Maine

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Message Posted: 12/5/2008 7:03:30 AM  Ignore cdaisey Report Abuse
Sales are down because the market is to saturated with vehicles on the lot. The Big 3, if it's not to late, need to reduce production, not necessarily close altogether.
us412
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Arkansas

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Message Posted: 12/5/2008 7:02:40 AM  Ignore us412 Report Abuse
This is everybody's tax money being used to save a few union jobs[total pay is 5 to 10 times what we make] for a few days. But it it good politics for the Democrats to hand our tax $ to one of their biggest supporters, along with the baby killers and earth worshippers.
coreymore1
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Texas

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Message Posted: 12/5/2008 7:02:29 AM  Ignore coreymore1 Report Abuse
cool
anyra
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Miami

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Message Posted: 12/5/2008 7:02:23 AM  Ignore anyra Report Abuse
Totally agree with RideKT22 . That's the way to go
MajorSteve
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Oklahoma City

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Message Posted: 12/5/2008 7:01:48 AM  Ignore MajorSteve Report Abuse
I have owned two Saturn vehicles and they have been great cars. They were affordable and efficient. I really liked the way they handle sales. There is a lto to be learned from Saturn for toher GM products.

[Edited by: MajorSteve at 12/5/2008 10:02:59 AM EST]
coreymore1
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Texas

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Message Posted: 12/5/2008 7:01:20 AM  Ignore coreymore1 Report Abuse
amok
RideKT22
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Orlando

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Message Posted: 12/5/2008 7:00:51 AM  Ignore RideKT22 Report Abuse
Build a better product than your competitor....you will sell more. It is called free market.

[Edited by: RideKT22 at 12/5/2008 10:01:03 AM EST]
coreymore1
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Texas

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Message Posted: 12/5/2008 7:00:15 AM  Ignore coreymore1 Report Abuse
cool
mcmaster1205
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Pennsylvania

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Message Posted: 12/5/2008 7:00:10 AM  Ignore mcmaster1205 Report Abuse
No one is saying to stop buying imports but we are over saturated with them. We should limit them from importing more and more.
dagas1
Veteran Author
Orange County

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Message Posted: 12/5/2008 7:00:00 AM  Ignore dagas1 Report Abuse
Keep Saturn.
Arktander
All-Star Author
Illinois

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Message Posted: 12/5/2008 6:59:54 AM  Ignore Arktander Report Abuse
Never was intrigued by a car company funded by GM and hard-nosed about the sticker price for a mediocre car at best. What were they thinking?
parsec
All-Star Author
Toronto

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Message Posted: 12/5/2008 6:59:01 AM  Ignore parsec Report Abuse
Just 20-year old stories of former glory. May be.
GAC1Shirt
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Georgia

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Message Posted: 12/5/2008 6:58:55 AM  Ignore GAC1Shirt Report Abuse
Still driving a 12 year old Accord with almost 180 thousand miles. I don't even give it a second thought on a long trip. However my 2000 Buick LeSabre with 120 thousand gets a second thought.
coreymore1
Champion Author
Texas

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Message Posted: 12/5/2008 6:58:24 AM  Ignore coreymore1 Report Abuse
cool
hank1326
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Los Angeles

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Message Posted: 12/5/2008 6:58:10 AM  Ignore hank1326 Report Abuse
GM should keep the Saturn line and drop productions for the energy wasting Hummer and GMC trucks.
cheapo_gasKY
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Louisville

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Message Posted: 12/5/2008 6:57:56 AM  Ignore cheapo_gasKY Report Abuse
usually board of directors wait until after the damage has been done to fire unperforming and mediocre executives, this is the case with GM. All of them should go.
mcmaster1205
Rookie Author
Pennsylvania

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Message Posted: 12/5/2008 6:57:35 AM  Ignore mcmaster1205 Report Abuse
So Sad - - but I agree with this person (Martib1215) when they say "Why haven't we limited our importing of cars? As long as the government allows Japan, Korea, and all of the other foreign auto makers to flood our markets with their cars, there's no incentive to buy American. Limit the number of cars coming INTO the country, and help GM, Ford, and Chrysler by limiting (if not eliminating) foreign competition"
anyra
Rookie Author
Miami

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Message Posted: 12/5/2008 6:57:30 AM  Ignore anyra Report Abuse
Hey Martib1215, that is a very "lefty" way of thinking. So you're saying that we, the consumers, have to drive only american cars, no matter how good or bad they are? Don't you think that if Toyota or Honda sell more than GM or Ford is because basically they are doing muuuuch better cars?
GAC1Shirt
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Georgia

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Message Posted: 12/5/2008 6:57:10 AM  Ignore GAC1Shirt Report Abuse
Ignorant of the world around them and greed. Too bad another American company fails. More jobs sent overseas and less revenue for the workers and the government.
txyankee
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Milwaukee

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Message Posted: 12/5/2008 6:56:18 AM  Ignore txyankee Report Abuse
now they are saying there building electric cars. WOWWW. The US needs to repaire and rebuild the elctrical grid first. cant go on vacation or drive across the states without electricity to recharge. Even if we did have a grid..can you immageine the price of our electrical bill's. They are going to be tremendous.... Give me a break big 3. duh. I bought a honda and get a good looking and a better fuel efficent vehicle then they can produce... Chapter 11 reorgainize thwen come ask for a loan...
tomok
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Portland

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Message Posted: 12/5/2008 6:56:00 AM  Ignore tomok Report Abuse
GM (and the other two) have failed at a lot of things recently. So what’s new?
Saturn could have been the high MPG, multi fuel, reasonable cost and reliable vehicle of the GM fleet. Now it’s headed for the back row, in the back lot… somewhere in BFE.
Renegotiate the union contract – lower the wages and there will be NO health care for retired workers. Once you leave the company – there are no more ties to it.
Jamer
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Orange County

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Message Posted: 12/5/2008 6:55:22 AM  Ignore Jamer Report Abuse
Ever since I bought a Toyota I've never been happier. By the way, it was made in a US plant.
brogan56
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Colorado Springs

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Message Posted: 12/5/2008 6:55:19 AM  Ignore brogan56 Report Abuse
Points to a long standing pattern of mismanagement on GM's part. Its sad to see but eventually ineptitude will catch up...
94Vol
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Nashville

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Message Posted: 12/5/2008 6:54:42 AM  Ignore 94Vol Report Abuse
Not good
wkwak
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Atlanta

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Message Posted: 12/5/2008 6:54:30 AM  Ignore wkwak Report Abuse
old news
seville04
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Albuquerque

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Message Posted: 12/5/2008 6:53:21 AM  Ignore seville04 Report Abuse
sad!
Drill_It
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Michigan

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Message Posted: 12/5/2008 6:52:52 AM  Ignore Drill_It Report Abuse
Cant believe Saturn cant make it.
NickHammer
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Maryland

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Message Posted: 12/5/2008 6:52:40 AM  Ignore NickHammer Report Abuse
I remember many years ago GM had the "GM Card" (maybe they still do). You'd get 5% of your purchases to be used towards the purchase of a GM car - but NOT a Saturn. Very disappointing, as I had no interest whatsoever in any GM car except a Saturn.

Needless to say, I did not get either the GM Card nor a Saturn.
roadrunnerMO
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Kansas

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Message Posted: 12/5/2008 6:52:36 AM  Ignore roadrunnerMO Report Abuse
GM is not likely to survive without going through Chapt 11. Knowing how is not going to do it by itself. Union will not cooperate.
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